Sotiris Georgiou was born in Athens (August 1978) on a sunny day, which may affected his creativity. After 22 years, in 2004, he created his own label for women. His men collection followed in 2006.
After attending fashion classes at Veloudakis School of Fashion, he started working with big clothing companies before he set his own label.
He was presented as a promising fashion designer in many international titles of Greek editions, such as "Madame Figaro", "In Style", "Votre Beaute", "Hello", "Life & Style", "BHMAdonna", "Nitro" and "Monopoly".
He designs for the modern urban woman and his inspirations derive from a variety of styles: geometrical shapes of Japanese fashion, elegant militaire simplicity of the 40's, Alpha shapes of the 50's and volumes of the 60's! Earthly tones in colors mixed with neo-futuristic shades declare his color statement. He lives in downtown Athens and gets inspired by the urban sounds and scenes of the city.