Athens, 13 October 2017

PRESS RELEASE


Athens Xclusive Designers Week, the Fashion Week of Athens opens its doors from October 19th to October 22nd at Zappeion Hall


A few days left for the 22nd edition of Athens Xclusive Designers Week, the Fashion Week of Athens, which is running from 19th until 22nd of October at Zappeion Hall.

 

Famous fashion designers, popular fashion brands, upcoming designers and accessories designers will take part in the 22nd edition of Athens Xclusive Designers Week, presenting the new trends for Spring/Summer 2018.

This season, Athens Fashion Week has the pleasure to host as a guest of honor, the Founder and Creative Director of Blumarine, Mrs. Anna Molinari, who is currently celebrating 40 years of contribution in fashion and she was honored by the Milan Fashion Week with a magnificent organization last year. Anna Molinari, also known as "la regina delle rose", chose Athens and Athens Xclusive Designers Week in order to make the first presentation of the new Blugirl SS collection 18. The collection will be presented through an amazing fashion show, in the Colonnade of Zappeion Hall.

Furthermore, the catwalk of the 22nd edition of AXDW will host the following Greek fashion designers and brands (alphabetically):

Αvgousta Theodoulou: The winner of "Best New Designer" award  will present her first collection "Bodies out of Frames".

Baya: The Greek luxury activewear label will present high-quality and special materials and textiles combined with dynamic geometric patterns, with special attention to detail.

Brokers: A flexible collection based on casual-denim inspired by the organic forms, which have influenced the collection mainly in a graphic way concerning textures and treatments.

Celebrity Skin: Their new collection "Tears of a corpSe" is intense, airy and dark, with predominantly avant-garde elements featuring the brand.

Folli Follie: The Greek international brand Folli Follie will showcase the new jewelry collection "Metal Chic", whose styling will be framed by the creations of renowned Greek designers.

GIORGIO FATOURO: The Greek shoe designer with the international presence and specialization in "high shoemaking" presents his new collection "Pearl & Fur", which is dominated by special materials such as pearl leather combined with synthetic fur, imitation of white seal.

Kathy Heyndels & Giannetos Handmade: The well-known fashion house will present evening female dresses that highlight the female figure. The collection will be accompanied by male performances in Giannetos Handmade high fashion suits.

MI-RÒ: The favorite design twin will present his new haute couture collection in a surprise show, which will close the fashion week.

Olga Karaververi: "City Lights" collection includes airy cocktail dresses and elaborate Haute Couture evening creations. The outfits are completed by coats with special desens from cashmere.

Panos Apergis & Point Loom: This SS designer's collection will impress us with ethnic influences, original combinations of materials and intense prints. The POINT LOOM SS 2018 collection is arranged by the impossibility of golden woven fabrics on white cotton as the hymn of weaving in its "marriage" with fashion design. In contrast to monochromes, the colorful prints come.

Parthenis: For summer 2018, Parthenis presents an exotic, military story of attitude and style, inspired by the Patagonia of 19th century. The rich fabric textures and embellished clothes forms exude a vision for a life closer to nature from the perspective of the man of technology.

Tassos Mitropoulos: The collection Tassos Mitropoulos Fall Winter 17-18 reflects a vintage aesthetic, stunted fabrics with very special materials such as leather, fur, velvet and lace combined with athliesure elements and denim textures.

Vassilis Zoulias: The new summer collection of Vassilis Zoulias, Women in the Garden "The Summer Edition" honors women in his life. The fountain of Zappeion Hall is the perfect backdrop to charm us with its creations. Evening toilets, cocktail dresses, theatrical details and fine fabrics like silk, polka dots and lace are the stars in a unique world of luxury and style.

Zini Boutique: A collection influenced by contemporary lifestyle and unpretentious elegance will be presented by Zini Boutique in Athens Fashion Week for the FW / 2017-2018 season. Glitter and Glam of the 70s, shoulders of the 80s, English tweed and plaid fabrics are the core elements of the Ready to Wear collection.

On Friday, October 20th, AXDW welcomes 10 upcoming talented designers who compete in order to win three awards at the New Designers Awards institution. The designers who participate in the New Designers Awards are (alphabetically):

Blondie. E, Eva Mundi, Galanu, Irene Angelopoulos, Kristi B, Maria Nakou, Marilia Christina, Julietta, Sadykova, Timothy Papas

 

The new designers day, Akto Art & Design College and Athens Fashion Club graduates will present their collections.

In addition, Athens Xclusive Designers Week has the honor to support the Bring Them Back campaign (www.bringthemback.org, https://www.facebook.com/BringThemBack/) aiming to the return of Parthenon sculptures and the reunion of the monument. So, the 22nd edition of Athens Fashion Week includes into the range of her activities the Bring Them Back campaign, inviting all the participating designers and visitors to say their own "Bring them Back" through the actions that will frame this great purpose. The spread of the message is the driving force that will help in order for the Parthenon sculptures to return, here, to their place.

During the four-day period, visitors will have the opportunity to enjoy the current collections of Greek fashion designers who participate in the Xclusive Elements Section, 2K10 Creations by Katerina, Tsili's by Tsili Katerina, E.T. Collection Creations by Elsa Toli and others.

During Athens Fashion Week, the Fashion Design Project by Planet Fitness & More will be in progress for those who want to test their talent in fashion design.

Athens Fashion Week continues its work, becoming the meeting point of the entire fashion industry and strengthening its network of domestic and international collaborations, with ultimate goal of extroversion of Greek fashion and the promotion of Greek designers within and out of boarders.

22η Athens Xclusive Designers Week / October 19th -October 22nd 2017

Gold Sponsors: illy Iperespresso, British American Tobacco

Silver Sponsor: Frezyderm

Official Makeup Sponsor: Shiseido

Official Hairstyling Sponsor: Rene Furterer - Ilias & Staff Salons

Official Supporters: Three Cents, Medi Prinou,

Special Guest Hospitality Sponsor: Hotel Grande Bretagne, a Luxury Collection Hotel, Athens

Special Events Hospitality Sponsor: Saint George Lycabettus Lifestyle Hotel

Media Partner: ΓΥΝΑΙΚΑ

Communications Sponsors: MAD TV, MAD RADIO 106.2, BEST 92.6, DOWN TOWN, FASHION DAILY, TLIFE.GR

With the support: Municipality of Athens, Athens Fashion Club, Diamantopoulos Hairdressing School

Partners: So Fine! Communications Management, ΙΕΚ ΑΚΜΗ

Under the auspices: Greek Tourism Organization  (GTO), Enterprise Greece, Embassy of Cyprus, Embassy of Italy in Athens, Athens Chamber of Commerce and Industry (ACCI), Greek-Italian Chamber of Athens, Hellenic Retail Business Association (HRBA), Panhellenic Exporters Association (PSE), Federation of Industries of Northern Greece (FING), Exporters Association of Northern Greece (SEVE), P.S.V.V.P.E. (Association of Crafts & Industries knitted garment), Industrial Chamber of Athens (BEA)

For further information for journalists:

Savina Papazoglou, 210 9211013-14 & 693 0900960 [email protected]

Alexandra Tampakaki , 210 9211013-4 & 693 6883800, [email protected]

For more details and information for AXDW:

www.axdw.gr facebook.com/axdweek twitter.com/AXDWeek youtube.com/AXDWeek instagram.com/axdweek pinterest.com/axdweek

Hashtags: #axdweek #athensfashionweek #athensxclusivedesignersweek #bringthemback #fashionisculture