PRESS RELEASE

10 YEARS OF ATHENS FASHION WEEK

The anniversary 20th Athens Xclusive Designers Week was completed successfully at Zappeion Hall!

The four day event of Athens fashion week "Athens Xclusive Designers Week" which was realized between 21st-24th October 2016, was successfully completed, full of new fashion trends, creativity, new talents, brilliant presences and many happenings! This season Athens Xclusive Designers Week celebrated its 10th year anniversary and as part of this celebration the event was held at Zappeion Hall, one of the most historical sites of Athens.

Fashion designers who showcased their S/S 2017 collections include .LAK by Lakis Gavalas, Boško Jakovljević, Dimitrios Ordoulidis, ICHI, Olga Karaververi, Kathy Heyndels, Loukia Kyriakou, Maison Faliakos, Nassos Ntotsikas, Ocean Blue by Marcia Thrasyvoulou, Panos Apergis, Peace & Chaos, Reveal Crochet, Rita Pateroni, Tassos Mitropoulos, the Artians, Vassilis Zoulias and Vlassi Holeva presented their new collections on the catwalk of the 20th anniversary AXDW. The third day of the organization was dedicated to young creators and New Designers Awards by Bioten, who presented impressive collections to the public and jury, contesting for the important awards Best Catwalk, Best Trendsetter and Best New Designer, which correspond to significant prizes for their forthcoming career in fashion. The award ceremony was held in the splendid colonnade of Zappeion Hall. The presenter of the evening was the excellent journalist and presenter, Christos Nezos.

INFORMATION FOR THE COLLECTIONS OF THE DESIGNERS

DAY 1 - October 21st

The talented designer Nassos Ntotsikas presented his S / S 2017 collection, Knit Chemistry, inspired by chemistry and minerals. The "compounds" of cotton and silk, of scrim with brocade created airy creations with metal drape and intense flashes of pink and aqua hues.

The luxury lifestyle fashion brand Ocean Blue by the designer Marcia Thrasivoulou from Cyprus, impressed with its summer proposals. Unique swimwear with cuts in black, blue, coral and other colors, were accompanied by gorgeous caftans in vivid colors, which created a breezy summer atmosphere.

The popular fashion house of Rita Pateroni presented unique creations for chic appearances, impressive coats, amazing slides in black, white, red, blue and green.

Kathy Heyndels and Giannetos Hand Made showed the collection "Dark Rose", in which the total black creations, impressive costumes, female slides, special leather and lace details had a leading role. Kostas Sommer, Nick Anadiotis Maria Korinthiou, Manto Gasteratou and Antonia Kallimoukou walked on the runway during the fashion show as guest appearances.

The famous fashion house Vlassi Holeva made a powerful come back relaunching the brand, as part of expanding its activities, creating a new series of collections. The fashion house presented the F / W 16-17 collection entitled AVH, with dresses in girly-chic, glam rock and casual-chic elements.


Day 2 - October 22nd

Inspired by the Baroness Fiona Von Thyssen, who was also present among the guests of the show, Vassilis Zoulias presented the new S / S 2016-2017 collection entitled "Fiona", in a unique setting in the colonnade of the Zappeion Hall, on Saturday. Timeless creations decorated with impressive jewelry by Pericles Kondylatos, beautiful ruffles, amazing, long, elegant dresses that emphasize the femininity of every woman, impressed the guests. Vasilis Zoulias creations were accompanied by the uniquely luxurious watches of IWC Schaffhausen. Famous models Isabella Dara and Vicky Kaya attended the fashion show with a guest appearance.

Impressive collars, oversized jackets, particular cuts are some of the elements of the collection presented by Dimitrios Ordoulidis, winner of 17th AXDW New Designers Awards, entitled metatron.

Olga Karaververi showed dresses that highlight the elegance and femininity of every woman who chooses them, in white, black, gold and red, while closed the show with stunning wedding dresses.

The Artians, the brand of Konstantina Kampisopoulou impressed the guests of AXDW, showing the S / S 2017 collection, "The Sayades", inspired by the traditional Greek costumes of 1900. The creations of the collection flirt with the monochromatic sea palette and the Greek light.

The Danish brand ICHI, with motto "The Fine Art of Being You" introduced its creations, casual outfits, girly dresses and skirts and airy shirt for first time in Greece.

Tassos Mitropoulos presented feminine creations. Slim fit dresses, sensual laces, beautiful slides, leather details that highlight every woman's body, in blue, black, red and white colour.

The fashion brand .LAK by controversial designer Lakis Gavalas presented the collection 2yatrue, with a particular concept, where an ambulance arrived on the exterior of the Zappeion and the sirens gave the signal for the show to start. His collection was inspired by medical outfits which were transformed into casual, everyday wear.

Day 3 - October 23rd

Upcoming and new designers competed and presented their own proposals to the catwalk of 20th AXDW: Argirw Kalliafa, Athena, Ioannis Roumeliotis, Marianna Damianou, Nymphe, Pinelopi Ralli, Valia Kastrouny, Vicky Panetsou, Matina J Skarou.

The fashion design department of AKTO ART & DESIGN COLLEGE opened the New Designers Day, presenting the creations of 30 graduates of the department. The new designers fashion show closed by the brand Parle Moi by Tamara, presenting elegant dresses accompanied by striking headpieces and Christina Zafeiriou, who presented impressive creations with special slides.

This year, like every season, important representatives of the fashion industry honored the Organization with their participation in the jury: Ioannis Vagenas, Director of Jewellery at Rainbowwave showroom in London, Mary Kallimasia, Director of the women's magazine Votre Beaute, Makis Tselios, one of the most established fashion designers in Greece, Martin Premuzik, owner of Temporary Showroom in Berlin and Myra Postolache, fashion editor for 4 magazines in Milan and Los Angeles and buyer agent for Mad Zone Multi label store in Milan.

The winners of New Designers Awards by Bioten are:

Best New Designer: Vicky Panetsou showing black and white, minimalist creations, inspired by the "king of games" chess, which impressed the jury.

Best Trendsetter: Ioannis Roumeliotis won the second prize, presenting his collection which is inspired by EROS god. Modern lines and fabrics like silk, wool, cashmere, silk organza were mixed with handmade textiles and ornate embroidery of silk thread and pearls, which were accompanied by handmade jewelry, shoes and constructions

Best Catwalk: The brand Athena, by Athena Karatzogianni presented the collection Theofilos, inspired by the Greek folk painter Theophilos, taking elements from his work, himself and his everyday life. The colors that dominated was the blue of sky and water, the ecru of linen canvas, corrupted with subtle plaid weave and embroidered with motifs of his works

Day 4 - October 24th

The rising brand Reveal Crochet by Athena Vaticanou, presented a collection of knitted swimwear and beachwear. Unique swimwear, dresses, hats and caftans impressed the audience in black, pink, purple, blue and red.

Boško Jakovljevic, one of the most popular figures in Serbia and the invited designer of the organization presented masculine, modern suits in black, blue, burgundy and gray and plaid fabrics.

The Cypriot Designer Loukia Kyriakou presented haute couture creations. Impressive, airy, feminine dresses, with special lace and some of them decorated with rhinestones and pearls that highlight the femininity of every woman.

The brand Peace & Chaos by Nefeli Alan and Dimitris Pantazis showed their collection "Down to Ride". The collection includes elements of Athleisure style combined with fencing and metal fabrics, ideal for every occasion.

The famous designer Panos Apergis, came once more to the catwalk AXDW and presented ethnic, airy dresses and trousers with individual prints, impressive caftans combined with oversized bags.

The fashion house Maison Faliakos presented the F / W 2016-17 Pret-a-porter collection. Particular cuts, impressive jackets with separate pads, airy skirts, fur details in black, light blue, yellow, olive green and red color with intense theatrical character offered the perfect closure to the anniversary Fashion Week.  Dimitra Kostaki participated at the show with a guest appearance.

 

Additionally, during the four days of the organization, guests of AXDW had the opportunity to visit the section Xclusive Elements, an area dedicated to Greek artists of fashion accessories: 7pm leather jewel by marina panagiotoulia, DOT., Eugene, E.T. Collection Creations by Elsa Toli, imisi, The penguin, My Bling, this.is it, Tsaroucha Collection.

In the same time, AXDW's open design contest took place throughout the event, the Fashion Design Project by Blue Beetle, which gives contestants the opportunity design and submit their fashion sketch and be nominated for a participation at next season's New Designers Awards. Projects submitted will be posted for online voting by the public in the forthcoming.

20th Athens Xclusive Designers Week... Celebrating 10 years of Fashion!

Sponsors: MediΠρίνου, Nescafe Dolce Gusto, Blue Beelte Gin, British American Tobacco Hellas

New Designers Awards Sponsor: Bioten

Makeup Sponsor: Smashbox

Hair Sponsor: Rene Furterer - Ilias & Staff Salons

VIP transport partner: Lexus

Catering Equipment: Intercatering

Hospitality Sponsor: King George, a Luxury Collection Hotel, Athens

Communications Sponsors: MAD TV, MAD RADIO 106.2, Η ΚΑΘΗΜΕΡΙΝΗ, VOTRE BEAUTE, DOWN TOWN, ΕΠΙΛΟΓΕΣ, TLIFE.GR, FASHION DAILY, FASHIONUNITED, FASHIONWEEKWEB

Partners: So Fine! Communications Management, Diamantopoulos Hairdressing School, Freddy MakeUp Stage, ΙΕΚ ΑΚΜΗ

Under the auspices: Greek Tourism Organization  (GTO), Enterprise Greece, Embassy of Cyprus, Athens Chamber of Commerce and Industry (ACCI), Hellenic Retail Business Association (HRBA), Panhellenic Exporters Association (PSE), Federation of Industries of Northern Greece (FING), Exporters Association of Northern Greece (SEVE), P.S.V.V.P.E. (Association of Crafts & Industries knitted garment), Industrial Chamber of Athens (BEA)

More details about Athens Xclusive Designers Week are announced on the website axdw.gr and the official pages on social media:  facebook.com/axdweek  twitter.com/AXDWeek youtube.com/AXDWeek instagram.com/axdweek  pinterest.com/axdweek

Hashtags: #axdweek # celebrating10yearsoffashion #athensfashionweek #athensxclusivedesignersweek