Our brand name, ICHI, means "number one" in Japanese. We are Scandinavian, not Japanese, but we have adopted our attention to detail and relentless commitment to achieve more, from traditional Japanese culture.

Being ICHI or number one also commits us to be the best we can be, in all areas of our business. To be more than good-we need to be great.

The ICHI girl is arty but mainstream, brave and self-conscious, takes chances but does it her way. She is always open minded, feminine in style and personality. She loves to be surprised and emotionally moved by the world and people around her.

Our ICHI moto  - "The Fine Art of Being You"